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Teach, inspire, have fun!

June 16, 2017   //   by Jane-Ann   //   New courses, News, Teacher training  //  No Comments

Do you love swimming? Are you great with young children? Are you up for a challenge?

If you answer yes to all of these questions then why not take the plunge with Swimtime and become a swimming teacher?

We run training courses for future and active swimming teachers all over the UK. With us you can gain new qualifications or update your existing skills, learning from the best tutors.

•  You will earn a recognised qualification from the Swimming Teachers Association
•  Swimtime will guarantee you opportunities to gain valuable teaching experience anywhere in the UK
•  This is a chance for you to earn a secondary income or even change career

Our next course is Level 2 Swimming Teachers Award course.  Here are the details:

•  Where: Crown Spa Hotel in Scarborough
•  When: 3 – 7 July 2017  

For more information on our training courses  call Joan O’Sullivan on 07985 381 051 or  email




Inclusive Swimtime lessons for children with disabilities

September 29, 2014   //   by Jane-Ann   //   New courses, News  //  No Comments

Did you know that Swimtime offers lessons to families looking for inclusive swimming tuition for their disabled or seriously ill child?

Swimtime is the UK’s largest independent provider of swimming lessons, delivering a programme to individuals and groups of all ages and abilities. This includes providing inclusive sessions in the water for children with a range of physical or learning disabilities. Children who may need a bit more support can also have a parent or carer in the water with them.

Linda Price, founder of Swimtime, says “Our extensive experience shows that so many children, whose disabilities can restrict them in other parts of their day to day lives, benefit from participating in inclusive group lessons. Water is therapeutic on many levels and it’s so rewarding to see the parent’s faces as they watch their children excited, having fun and moving freely in the water.”

To find out more about what is available in your area, you can email or use the “Swimming Lessons near you” search on our home page. We will offer you specific help and advice along with details of lesson availability.

"Hat Trick" 3rd consecutive nomination for Swimtime

April 30, 2014   //   by Swimtime   //   Franchise updates, New courses, News, Press  //  No Comments

Swimtime has been nominated for the What’s On 4 Junior Awards for the third year running. We’ve been nominated in five categories including the Best National Activity for Children 5–12. Check out our video (above) and vote for us here! Thank you.

Swimtime Nominated in 5 Award Categories

Swimtime launch new Teacher Training Division

October 7, 2013   //   by Swimtime   //   Franchise updates, New courses, News, Press, Uncategorized  //  No Comments


Learn how to teach this vital life skill to others!

Swimtime Training
is thrilled to announce details of our 1st Swimming Teacher Training Course which will be held at the Village Hotel in Cheadle, Cheshire in December. There are limited spaces available so please contact us directly at or call 0161 960 0124 for detailed information.

We will shortly publish a list of courses which will run in 2014.

STA launches new award scheme for children

September 4, 2013   //   by Jane-Ann   //   Franchise updates, New courses, News, Press, Uncategorized  //  No Comments

Swimtime are proud to be in partnership with the STA (Swimming Teachers Association. All instructors teach the STA International Learn to Swim Programme.

The International Learn to Swim Progamme (ILSP) is an exciting, motivational, interlinking and progressive Awards Programme that engages children at every stage of their development.
All levels have clearly defined standards, teaching objectives and learning outcomes, and all levels incentivise and reward with colourful badges and certificates.

We have just presented our swimmers with their brand new up-dated STA badges & certificates so please click here to see how your child is doing against the various stages of development. You will know already know how many badges your child has, so check out what has to be achieved for the next level.

You can now like Swimtime on Facebook

August 20, 2013   //   by Swimtime   //   New courses, News, Press  //  No Comments



All Swimtime offices now have their own Facebook pages. So please “like” your local office to receive details of lesson promotions in your area and competitions with great prizes.

All you need to do is enter your postcode on our home page, click “FIND” and then click the Facebook image on the centre of the page. We will do the rest!

Swimtime's Barry Price shares his business secrets

  //   by Swimtime   //   New courses, News, Press  //  No Comments


Linda & Barry Price

Swimtime was recently featured as a case study in Greater Manchester Business Week, the business supplement of the Manchester Evening News. Director, Barry Price, explained to journalist, Ben Rooth, how Swimtime has evolved over the years for a feature on ‘The Business of Sport’.

We hope to be able to provide a link to this article soon but in the mean time you can read what Barry had to say to the journalist, below.

Swimtime was founded in Manchester in 1997 by husband and wife team, Barry and Linda Price.  The business now provides swimming lessons to thousands of people, of all ages, across the UK every week.

We originally did everything ourselves, from finding pools, to marketing the classes, to getting in the pool and teaching the four swimming strokes.  Having started out in Manchester, demand grew and we came under real pressure from swimming pool owners and parents of swimmers to deliver more and more classes.  We knew our model needed to evolve into something else.

We tried to run everything from Manchester but it was becoming too fragmented to manage day to day and was restricting our growth. We were also adamant that we didnt want to lose the personal service that we had become known for.  To ensure this face-to-face culture, which set us apart form the competition, we had to replicate the owner manager passion nationwide, so we turned our business completely on its head and began franchising.

Our franchise model has worked brilliantly for our brand in terms of maintaining the reputation of Swimtime and enabling people with entrepreneurial spirit to build their own ventures.  Our franchisees know that we provide support in terms of marketing, training and also advice around funding, which helps gets them up and running quickly.

We are also members of the British Franchise Association and have been approved as an established franchise model by Nat West and this means our franchisees can get better access to finance to allow them to invest in their own franchise.

Our business meets both consumer and business needs.  Demand will always exist for swimming lessons, particularly around summer holidays and following inspiring events such as London 2012. All governing bodies of sport must include Long Term Athlete Development in their training and this is something that our teachers deliver. Kids begin to “Learn to swim” at the age of four when they start to understand not only about water safety but develop physical literacy.

“For us, becoming a franchisor was a scary but necessary move which has ultimately allowed us to develop into a successful national company based in the North West.

“Swimming is about life long learning so by staying true to our business values there are really no limitations to our future growth.

(Manchester Evening News – Greater Manchester Business Week, 15 August 2013)


Book now for our Summer Crash Courses

July 30, 2013   //   by Swimtime   //   New courses, News  //  No Comments

What a great way to help your child to learn to swim. Perhaps you can’t get to our regular lessons through the year or you may be an existing customer looking for some extra lessons.

An ideal activity during the Summer hols!

So get in touch with your local Swimtime office via this link and see what spaces are available in a pool near your house.

Remember. Learn to swim, be safe, have fun!


Summer Crash Courses are taking place in:










Milton Keynes


St Albans








and more areas to follow! Check this page for regular up-dates.

Transform your front crawl with Steven Shaw

October 26, 2012   //   by Jane-Ann   //   New courses, News  //  No Comments

Want to swim front crawl with grace, ease and power? With Shaw Method of swimming, you can.

Shaw Method of swimming uses the principles of the Alexander Technique to ensure that you learn to swim without straining the mind or body. It is suitable for everyone from novices to elite athletes.

Read more about Shaw Method.

Swimtime is running a Shaw Method front crawl workshop on Sunday 2 December with the man who invented it, Steven Shaw. He will be ably assisted by Manchester’s own Shaw Method teacher Steve Forrest.

This workshop is for anyone who can swim and/or glide with their face in the water, and would like to be able swim a smooth, fluid, and sustainable front crawl. You may be:

  • a swimmer with no experience of the stroke
  • a swimmer with some grasp of the stroke
  • a front crawler looking to transform the efficiency of your stroke
  • a triathlete wishing to reduce the effort taken on the swimming leg

You may also be a swimmer who is experiencing back or joint pain that does not respond well to your existing stroke. Whatever your level, this workshop is for you.

The workshop will take you through all the practices for front crawl beginning with the Shaw Method glide, then it will teach you the leg action, the rotation, the arm action, and, finally, the breathing.

During the workshop you will discover how to:

  • harness the natural buoyancy of your body
  • drastically reduce the amount of effort required to swim
  • use rotation of the body to maximise streamlining
  • recognise the importance of “preparing for movement”

The workshop will be held at the Radisson Blu Hotel at Manchester Airport on Sunday 27 January at 9am–3.30pm. The workshop costs £145.

To book or to find out more, please contact Sue Harris of Swimtime Manchester on 0161 452 3538 or use the contact form below to get in touch.

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Swimtime lessons now available in Blackpool

October 27, 2011   //   by Jane-Ann   //   Franchise updates, New courses, News  //  No Comments

We’re opening new venues for lessons all the time, and in response to local demand we recently started offering classes for the new term in Blackpool. You can now book Swimtime sessions in the Imperial, Hilton and De Vere Village hotels in the town.

Lessons are run by David and Jo Drury (pictured right) our newest franchisees. David learned to swim as an adult just a few years ago, and soon realised what a great business opportunity it would be to run a Swimtime franchise with his wife Jo.

To find out more about swimming lessons in Blackpool, Lancaster, Morecombe and the surrounding area call David or Jo on 01524 899319 or get in touch using our contact form.

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