Could you set up a Swimtime franchise?

Buy a Swimtime Franchise

Swimtime and the bfa

Swimtime is a national network of swim schools committed to teaching children and adults to swim and to enjoy the water. Swimtime is a success because of the growing number of talented, passionate, and hard working franchisees who currently run our swim school programmes in over 200 swimming pools across the UK. Our coverage is great, but we are always looking for focused and enterprising business people to join us and expand our network.

So if you are looking for the opportunity to run your own business with the reassurance of a successful franchise model, and the back up of a long established franchisor then we’d like to hear from you.

Swimtime hold Discovery Days for prospective franchise owners at our Central Office opposite Manchester Airport. Please contact us so we can tell you more & book you in!

Discovery Days are “no obligation meetings” for potential franchisees and provide an opportunity for you to find out more about the franchise in an informal setting. During a Discovery Day we will explain the operation of the business, the service we provide, the training and support systems, and the financial investment.

There is also an opportunity to meet members of our central office team. As well as you getting a full access chance to assess the Swimtime opportunity, we too benefit from assessing your suitability for the business and to offer advice and feedback.

Spaces are always limited, so to register your interest, email with your name, address and some short concise background information on your experience or interest in franchising. The event always begins at 10.30am and lasts for around 3 hours.


The rewards for our franchisees are fantastic:

Swimtime franchisees manage and control their own businesses

The Swimtime swim schools are owned by the franchisees, all of whom have great management skills. They train all their own staff to offer outstanding customer service to every client, every time. The Swimtime franchise model provides a proven and tested business framework for franchisees to follow whilst still enabling individual entrepreneurs to create their own working practices within the Swimtime structure.

Swimtime franchisees get full support from head office

The Swimtime franchise model is the blueprint for the success of this unique franchise opportunity. Swimtime has developed a well-written set of guidelines to enable franchisees to follow all systems, procedures, and policies. This is backed up by:

  • A comprehensive initial training programme
  • Ongoing management support from the head office team
  • Site acquisition support
  • Three group franchisee meetings per year
  • Annual individual franchisee meetings

Swimtime has excellent contacts in the industry

We’ve been running Swimtime since 1997 and have built up great contacts within the leisure world, with health clubs, and other pool operators. This means that you can benefit from our knowledge and our connections. We also work closely with the Swimming Teachers Association.

Running a Swimtime franchise is a flexible working opportunity

Whilst Swimtime is a full time business opportunity for the self-motivated and determined entrepreneur, franchisees have the freedom to manage their own businesses, and their own working hours to suit themselves.

A Swimtime franchise has great earning potential

Swimtime thrives on offering a quality product teamed with fantastic customer service. We are providing key life skill training to children and adults in a variety of settings: health clubs, private gyms, hotel chains and school pools. Your primary role, as a Swimtime franchisee, will be to build your own customer base and with it your revenue. You’ll be working with highly trained and motivated swimming teachers who, through their Swimtime training, know that “the customer is king”. Pupils who love their teacher come back to us time and again. That’s great news for your pupils, your teachers, and your sales figures.

Swimtime is a full member of the British Franchise Association

This means that we have all the requirements in place to achieve this very stringent accreditation.

Interested? To find out more please fill in your details on our contact form and we’ll get in touch.

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