Jane McCahill – Franchise Story

Jane McCahill

Franchisee of Swimtime South West

I chose Swimtime because it was an opportunity to run my own business. Owning a Franchise meant I would receive full support from the Franchisor and Central Office team. This is the benefit of Franchising with a company whose reputation continues to grow through a high-quality national brand.

I was at a crossroads in my career in Customer Service at the time. My background was in retail and although I was new to the swimming industry my business and customer experience was very relevant and beneficial. I am passionate about offering the best quality swimming lessons and the highest possible levels of service to every one of our customers.

Every day is different and subject to change, so flexibility is vital! I communicate with customers, instructors and club managers daily either face to face or by phone and keep on top of everything that is happening. I have great support in the office too which is so important. This enables me to also focus on all other aspects of my business – future growth opportunities, marketing, recruitment, accounts.

The main challenges are juggling all my responsibilities and seeking opportunities for growth in a difficult economic environment. I look after a large geographical area so prioritising and understanding different demographics and local economies is also a challenge.
I would advise anyone thinking about buying into a franchise to research the market fully. Look at the company, product and opportunity before investing. I am definitely a supporter and am so glad that I took the chance to do something for myself and my family. I am fully focussed because it is my business. The development of my Swimtime Franchise, its reputation and success is all down to me!