Children resting by side of swimming pool
Children resting by side of swimming pool
Children resting by side of swimming pool

About Us

To teach the world to swim in the most compelling and memorable way possible that ensures the knowledge is retained for life. 

Swimtime, founded in 1998, is the largest independent swim school in the UK. 

We teach swimming lessons to tens of thousands of people every week across hundreds of pools in the UK through a network of small, family run businesses.

Our Purpose

To teach the world to swim in the most compelling and memorable way possible that ensures the knowledge is retained for life. 

Our Values

Swimtime Family

  • Respecting the customer
  • Creating long lasting relationships
  • Supporting and developing each other

Socially Responsible

  • Recognising the needs of individuals
  • Progressive attitude
  • Socially inclusive

Raising the Standard

  • Committed to the individual's potential
  • Setting the tone of our profession
  • Championing the highest standards

Engaging our Communities

  • Recognising local interests
  • Embracing cultural diversity
  • Being part of the social fabric

Accreditations

British Franchise Association (BFA) - Swimtime is an accredited franchise operator, with full BFA membership.

International Swim Schools Association (ISSA) - Swimtime is not only a member of the ISSA but also an advisor. 

Institute of Children's Activity Providers (ICAP) - Swimtime is an accredited member.

ISSA Endorsed Logo
ISSA MemberSwimtime is a member of the ISSA, the International Swim Schools Association

Award Winning

Swimtime has received a number of award nominations and wins in recent years:

2022

  • Workbuzz - 5 Star Franchise Satisfaction - Winner
  • UK Business Awards - Best Use of Technology
  • Elite Franchise Top 100

2021

  • BFA Awards - Next Generation Franchisee
  • Elite Franchise Top 100

2020

  • Workbuzz - 5 Star Franchise Satisfaction - Winner
  • BFA Awards - Lifestyle Franchisee
  • Quality Franchise Association - Virtual Business Awards
  • UK Business Awards - Innovation of the Year / Team of the Year - Winner
  • Encouraging Women into Franchising (EWIF) - Franchisee of the Year
  • Elite Franchise Top 100

2019

  • International Customer Experience Awards - Winner
  • Digital Experience Awards - Double Winner
  • BFA Awards - Social Enterprise
  • UK Active - Digital Transformation
  • Australian Swim School Association - International Swim School
  • Great Britain Entrepreneur Awards - Scale Up (Midlands)
  • Elite Franchise Top 100
ICXA Gold Award - Swimtime Team
ICXA '19 Gold Award WinnersSwimtime were Gold Award winners of the International Customer Experience Award in 2019.Credit: Image by Swimtime

Technology

Our Technology places us head and shoulders above the rest. As an example, to help bring swimmers back to the pool post COVID 19, Swimtime developed MyPass, a unique contactless entry system.

Introducing 'My Pass'To enable safe return to Swimming after COVID 19, Swimtime developed 'My Pass', a unique contactless entry system.Credit: by Maude Design via SwimtimeLength: 28 seconds

Designed by Swimtime utilising the multi award winning FranScape platform, Swimtime has the power of cutting edge A.I. behind it to deliver not just personal swimming lessons, but an incredible all round customer experience.

Phone map
Mobile First DesignAll of our technology takes a mobile first approach to ensure the best user experience for our customers.Credit: Image by Matthew Maude via Maude Design