Instructor talking to children
Instructor talking to children
Instructor talking to children

Fancy running your own business?

Established in 1998 and operating in hundreds of venues, Swimtime is a 5 Star, BFA accredited Franchise Brand teaching over 20,000 people to swim every week.

Become a Swimtime franchisee

Established in 1998 and operating in hundreds of venues, Swimtime is a 5 Star, BFA accredited Franchise Brand teaching over 20,000 people to swim every week.

Drawing from over 20 years experience, means Swimtime is at the forefront of setting global teaching standards, being an Advisor to the International Swim School Association.

Central to Swimtime’s success is our multi award-winning bespoke software SwimCloud, developed in conjunction with our technology partners, FranScape. An example of the power of SwimCloud can be seen in this short video below.

Meet our Franchisees
MyPass by SwimtimeThe brand new AI driven contactless entry system called MyPass by Swimtime.Credit: by Swimtime via Franscape VimeoLength: 27 seconds

SwimCloud automates large parts of running a Swimtime franchise using highly sophisticated, cutting edge technology, allowing our Franchisees to work from anywhere in the world and enjoy a fantastic work life balance.

Franchisees can enjoy:

  • Automated customer booking from a little as 60 seconds - 24/7
  • Automated client communication
  • Extensive range of Health and Safety tracking to ensure compliance
  • Powerful marketing tools
  • Full business KPIs including data to help improve class profitability
  • Full support from our team of in house experts

A Swimtime franchise is an opportunity for you to run your own business, with the reassurance of a successful franchise model. This comes with support from day one with Swimtime continually investing in developing the brand.

A Swimtime franchise is an opportunity for you to run your own business, with the reassurance of a successful franchise model. This comes with support from day one with Swimtime continually investing in developing the brand.

British Business Bank logo
Startup LoansSwimtime Franchises are eligible for a startup loan from the British Business Bank.

Hear from the Swimtime leadership team on how the business has developed in recent years in this short video ?

SwimtimeAn interview with Managing Director, Theo Millward, and Operations Director, Rachel Brooks, on franchising with SwimtimeCredit: by Swimtime via Swimtime VimeoLength: 3:49

For more information please see About Us

Why buy a Swimtime Franchise?

A Swimtime franchisee will join our incredible franchise family benefitting from:

  • A proven business model with a 20-year history
  • Industry leading levels of customer satisfaction
  • Award winning technology that automates lots of boring day to day tasks
  • 5 Star Franchisee Satisfaction - award winning support from a team of experts
  • The genuine prospect of building a significant income and a business that can be sold when the time is right
Child resting on side of pool

Discovery Days

Online Discovery Days are relaxed, interactive and an opportunity to explore the franchise offering and pose any questions you may have to our team.


Find Out More

Meet our Franchisees

Read real case studies from current Swimtime Franchisees running successful franchises right now.

Interested in becoming a Franchisee?

If you're interested in becoming a Swimtime Franchisee, we'd love to hear from you.

Please fill out this contact form and a member of our team will get in touch.