About Us

Being able to Swim is one of the few sports that can save your life in an emergency, yet according to a 2017 report by the Water Safety Review Group, 1 in 3 children leave primary school in the UK unable to swim one length of the pool. That is simply not good enough.

Swimtime, founded in 1998, is the largest independent swim school in the UK. We teach tens of thousands of people to swim every week across hundreds of pools in the UK. We work tirelessly to innovate our industry, investing heavily in programming, child incentives and training to reverse these alarming statistics.

Swimtime is a British Franchise Association (BFA) accredited franchise operator, with independent business owners running separate geographic territories. These owners run our award-winning business model to deliver high quality swimming lessons across the UK.

Our franchisees have won numerous awards for their businesses, a prestigious BFA Franchisee of the Year Award being just one of them.

Swimtime is not only a member of the International Swim Schools Association (ISSA) but also an advisor. For the mission in driving and evolving the Swim Schools industry towards a uniform standard of worlds best practice. Whilst joining the debate on drowning prevention and child activity.

Resulting in an ever increasing number of students enjoying first-class education and experiences in the water.

Swimtime is a Living Wage Foundation employer.

Swimtime (UK) Ltd, Franchisor, is a registered UK company. Number: 05368387

Our registered office is:
Column House, London Road, Shrewsbury, Shropshire, SY2 6NN