Heather Ratcliffe – Franchise Story

Heather Ratcliffe

Franchisee of Swimtime West Midlands

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I have been working with Swimtime for 14 years. For five years I was teaching swimming every day of the week and then took on an administration role for my franchise area office. In 2011 I had an opportunity to buy a Swimtime franchise and continue to grow the business in my area. I knew that ongoing support from Central Office would be offered and with that in mind felt this was a fantastic exciting challenge to take.

Each day is different and generally involves answering emails and phone calls for new and existing clients, planning and organising new courses, looking for sites and recruiting teachers. Most importantly I like to have contact with swimming teachers and club managers to ensure the swim programmes are running to the highest possible standards.

My biggest challenge was in the first three months of taking on the franchise, I lost three venues which meant finding new pools to transfer swimming programmes too. Now I have a busy swim programme and have built up Swimtime’s reputation in the Midlands region.

If you are thinking of buying a franchise, you must be passionate about the business, be self-motivated and willing to work seven days a week to see results.
My future plans are to continue to grow my franchise area to enable me to have a bright and comfortable future.