When we heard the news we were finalists in the UK Digital Experience Awards back in April, team Swimtime was over the moon! The awards, which celebrate digital excellence and innovation, recognise the ways digital technology is used to enhance customer experience.

Three months later and we’re the proud winners of not one, but two, Digital Experience Awards. At a glittering awards ceremony in London, we won Gold in the Transport, Leisure and Tourism category as well as being crowned the Overall Winner on the night. When you’re competing against household brands like Sky, BT, Virgin Trains and EE, that’s no mean feat for a growing British franchise.

Our owner, Theo Millward, and Operations Director, Rachel Brooks, collected the awards on behalf of the team.

SwimCloud – our bespoke digital platform

The recognition is for SwimCloud, our innovative digital platform, which manages every aspect of the customer journey from booking to delivery. It manages all communication, payment, teacher planning, lessons, child attainment, Health and Safety requirements and all our digital marketing and advertising needs.

Although every single one of the Swimtime team contributed to our success, special credit goes to our talented Digital Projects Manager, Ryan Brown, who masterminded the design, development and implementation of SwimCloud.

It really has revolutionised the way we run our business and transformed our customer experience - we think it’s pretty special!

”Our Swimcloud platform is truly groundbreaking, delivering a world class digital experience to our customers and swimmers helping us teach some 20,000 learners every week. We are the first in our sector to deploy such advanced technology including Machine Learning; to see the implementation and our results be recognised against such an outstanding field of major companies, many with vast budgets was a true honour and something neither I or my team will forget in a hurry.”

Theo Millward, Managing Director, Swimtime

Being recognised in this way is a huge boost for the Swimtime team. We’re all very proud of our success but we’re not stopping here. There are many more exciting, innovative projects to be delivered for our growing business. 

Huge congratulations to the other finalists in our award category: Sixt, Transport for Wales in partnership for ORM, Blue Leaf, and Valtech in partnership with the Department for Transport.