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Swimtime

Heather Alexander

Edinburgh

Heather Alexander
Heather Alexander
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“

I chose a Swimtime franchise over setting up my own business because I didn’t really know much about running a business.

Heather Alexander”

I’ve been a Swimtime franchisee, alongside my business partner and friend Lewis Scott, since April 2022.

Before getting into the swimming industry I worked in a bank but immediately before starting my Swimtime franchise I was a swimming teacher for another company. I wasn’t very happy with them so I contacted some other swimming teachers I knew and a lady called Marion, a teacher for Swimtime, introduced me to Ian who runs Swimtime Scotland and I started working as a teacher for him.

Ian approached me in 2019 to see if I was interested in purchasing the Edinburgh area. I was interested but I turned it down as my personal circumstances didn’t allow for starting a new business at the time. However, during the COVID lock downs I decided to go for it as I knew I wanted something better for myself post pandemic. I went back to Ian and Paul to see if they were still looking to sell the Edinburgh area. When they said yes I asked if they would be open to me approaching another person to buy in partnership, which was when I asked Lewis to join me.

I chose a Swimtime franchise over setting up my own business because I didn’t really know much about running a business. Having worked for them for some time, I was familiar with the Swimtime brand and structure and I knew there were a lot of people I could turn to for advice, support and guidance to help us develop our business knowledge. Also, my Dad ran his own business so I was fortunate enough to be able to speak to people about both running franchises and running their own business and franchising seemed the best way to go for me.

It's been a great achievement for me to be in a position to see the business from both sides. I’ve had a lot of support from the parents and swimmers I work with whilst making the move from teaching to running the business as well and it’s given me the confidence I needed to be able to grow the business. We also won an award within our first year for personal development which meant so much to me and Lewis.

Looking to the future we will continue to grow our programme in the Edinburgh area and would like to look at buying more territories to expand our business further. It’s important to us that people have the opportunity to learn to swim and the best way we can do that is to offer swimming lessons in as many pools as possible.

If you’re thinking about joining Swimtime as a franchisee, go for it! It’s the best decision I’ve ever made for myself. I’ve never been so happy; even on the stressful days, I’m so much happier now.

Swimming Lessons in Edinburgh

View the Edinburgh area page

Swimtime provides fun and engaging swimming lessons for adults and children in Edinburgh.

From complete beginners finding their confidence in the water to more experienced swimmers developing their technique, everyone is supported to progress at a pace that is right for them.

Venues in this area that we operate at include: 

  • Stirling Hotel
  • Village Hotels Edinburgh

 

Small-group classes typically have up to six swimmers, with private 1:1, 2:1 and 3:1 lessons also available. 

Contact Swimtime Edinburgh

Get in touch with the Swimtime Team or follow us on social media for further information about Swimming Lessons in Edinburgh

0131 376 5333edinburgh@swimtime.org@SwimtimeEdinburgh@swimtimeedinburgh

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Swimming Lessons in Edinburgh

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Swimtime Edinburgh provide Swimming Lessons right across the region, including...Edinburgh and Stirling as well as EH4, FK8 and the surrounding areas.

Venues

With venues across Edinburgh, Swimtime has Swimming Lessons near you.

Map showing Swimtime at Village Hotels Edinburgh - 140 Crewe Road South, Edinburgh, EH4 2NY

Village Hotels Edinburgh

140 Crewe Road South, Edinburgh, EH4 2NY
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Map showing Swimtime at Stirling Highland Hotel - Spittal Street, Stirling, FK8 1DU

Stirling Highland Hotel

Spittal Street, Stirling, FK8 1DU
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Trustist

Accreditations & Awards

Swimtime is accredited by ICAP, ISSA, The BFA and 5 Star Franchisee Satisfaction. We are proud to have been recognised for our commitment to providing exceptional swimming lessons for children and adults.

Institute of Children's Activity Providers logoInternational Swim Schools Association logoBritish Franchise Association logo2026 five-star franchisee satisfaction award

Our Swimming Awards

Discover our Swimming Awards Programme, designed to support all abilities in learning to swim. Click on a character below to explore our swimming lessons.

Tabitha & Terry Turtles

0-2 yrs
Turtle silhouette
Turtle silhouette
Turtle silhouette
1
Tabitha and Terry Turtles, Swimtime award scheme characters
3 Stages of Learning

Polly Prawn

2-4 yrs
Prawn silhouette
Prawn silhouette
Prawn silhouette
Prawn silhouette
2
Polly Prawn, a Swimtime award scheme character
4 Stages of Learning

Ethan Electric Eel

ages 4+
Eel silhouette
Eel silhouette
Eel silhouette
3
Ethan Eel, a Swimtime award scheme character
3 Stages of Learning

Paloma Pufferfish

Three Stages
Pufferfish silhouette
Pufferfish silhouette
Pufferfish silhouette
4
Paloma Pufferfish, a Swimtime award scheme character
3 Stages of Learning

Rocco Rockfish

Developing Confidence
Rockfish silhouette
Rockfish silhouette
Rockfish silhouette
5
Rocco Rockfish, a Swimtime award scheme character
3 Stages of Learning

Sabina Stingray

Capable Swimmers
Stingray silhouette
Stingray silhouette
6
Sabina Stingray, a Swimtime award scheme character
2 Stages of Learning

Suki Salmon

Strong Swimmers
Salmon silhouette
Salmon silhouette
Salmon silhouette
7
Suki Salmon, a Swimtime award scheme character
3 Stages of Learning

Barry Barracuda

Advanced Techniques
Barracuda silhouette
Barracuda silhouette
Barracuda silhouette
8
Barry Barracuda, a Swimtime award scheme character
3 Stages of Learning
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© Swimtime UK Ltd 1998-2026

140b Longden Coleham, Shrewsbury, Shropshire, SY3 7DN
Institute of Children's Activity ProvidersBFA Established PartnerThe International Swim Schools Association5 Star Franchisee SatisfactionCyber Essentials Certified

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